Traction Avenue Collection Posters

Shimoda Design Group + Mannington

Shimoda Design Group is a 10-person studio that has worked with a number of clients, including Steelcase, Mikimoto, Rolex, MTV, and several local California creative companies, including TOMS Shoes. Principal Joey Shimoda was Contract Designer of the Year, 2013.

With a history of collaborating with design talent, Mannington Commercial will be launching a new line of flooring in 2015 – designed with Shimoda Design Group. Widgets & Stone is collaborating to create promotional and advertising materials for the new products.

Here is a sneak peek at the collaborative poster design. Led by Joey Shimoda’s creative vision, Design Director Mandy Meredith led the Widgets design team on a project exploring design styles of the international and modernist eras. This custom designed giveaway was letterpress printed in a limited edition at Chattanooga’s Open Press. Keep an eye out, there is plenty more to come.

Creative Direction: Joey Shimoda; Design Direction: Mandy Meredith; Designers: Mandy Meredith, Aggie Toppins, Matt Greenwell, Amy Trumbull; Letterpress printing: Wendy Halvorson, Matt Greenwell (The Open Press).