Now in Hi-Fi
Logo update for Clyde’s
When the Monen Family Restaurant Group founded Clyde’s in the old Clyde’s Auto Shop building, they simply hoped to make a great local restaurant and bar. But when they saw how popular it was, they decided to transport the concept to other cities (like neighboring Nashville). But in doing so, they found they needed to draw a distinction between their Clyde’s and the well-established Clyde’s Restaurant Group on the east coast. So they changed the name to Hi-Fi Clyde’s.
Since Widgets & Stone had created the original Clyde’s concept (a flexible system based on the existing Clyde’s Auto signage), we were asked to update the logo. So of course we kept it right in line with the brand personality that makes HiFi Clyde’s so awesome.
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Design: Travis Hitchcock.