Start Your Ascent
H3LIUM Brand Design
H3LIUM is a Web3 native company with the mission of onboarding new builders and companies into the ecosystem to pursue unique fundraising opportunities — through creative services and unparalleled industry expertise. H3LIUM Studio is a full service creative agency with leading industry expertise in all things web3. Their team provides the highest quality creative offerings through in-house talent and represented artists.
The H3LIUM platform was the brainchild of the creators of the Balloonsville NFT collection. They saw great potential in expanding the types of collections they offered, as well as growing out their suite of services for others seeking to get into the sometimes confusing world of NFTs.
We helped guide them through the process of creating, naming and branding a new umbrella company that could house all the different kinds of products and services they were offering, and would offer in the future.
When it came to the design solution, our team thought a lot about the metaphor of flexibility or malleability — things being shape-shifting, scalable, adaptable. People who are interested in Web3 seem to have a shared interest in products and projects that are multidimensional and hard to categorize. They seem to fit whatever space is needed, much like the gas of Helium. The extreme thins and thicks in the type family embody this as well.
The final result is a design that embraces freedom and exploration, pushing boundaries to see what the worldwide web can actually be.
Creative Director: Paul Rustand; Art Director: Mark Walter; Designer: Noah Marlowe.
