Cognitive Training
Identity for drug-free, alternative treatment to ADHD
Entrepreneur Chris Wright is using a highly focused form of cognitive therapy to treat ADHD in young adolescents. The new treatment centers will utilize brain mapping technology to identify what parts of the brain are not functioning at potential, then “brain games” and exercises will be employed to improve brain and concentration abilities.
Cognitive therapy and training has been used for decades to improve all types of mental faculties, but Foci is honed in particularly on helping adolescents struggling with ADD and ADHD.
Chris Wright created the business concept and chose the name Foci (the plural form of “focus”). He turned to Widgets & Stone for help in creating a basic identity to capture and communicate the essence of the new brand he and his team are building. The ideas of concentration and focus are at the heart of the visual language the team generated.
Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Design: Travis Hitchcock; Photography: Dotson Commercial.