Refreshing a classic Chattanooga brand

Widgets & Stone is pleased to be collaborating with Chef Daniel Lindley to help refresh the wonderful St. John’s Restaurant brand with some new menu designs, signage and logo concepts.

Above are pictured some proposed logo variations, built on the subject matter of the established logo design. The new illustrations by David Webb (and letterpress printed by Terry Chouinard) draw out the craftsmanship and character of the restaurant and its food, while the modified typography adds subtlety and depth.

A subtle new sign adds further class to the historical St. John’s Hotel Building.

Creative Direction: Paul Rustand; Illustration: David Webb; Letterpress Printing: Terry Chouinard.