Optimism and Opportunity

Optimism and Opportunity

PEF Annual Report

PEF is an independent, nonprofit, community-based organization that for over twenty‐five years, has provided training, research and resources to teachers, principals and schools in Hamilton County and surrounding areas. Their mission is simple: to increase student achievement so all students succeed in learning and in life.

Widgets & Stone worked closely with Shannon Edmondsen of PEF to tie the human story in with the statistical data and tell the impact of the foundation during the 2016 year. Mandy Lamb and Mark Slawson used photography and hand lettering to quickly bring together information in an easily understandable manner visual.

Creative Direction: Mandy Lamb; Design: Mandy Lamb and Mark Slawson; Writing: Lindsay Gaff; Photography: Dotson Commercial.