Forget Startups, Go for Scaleups

Capacity Capital identity

Capacity Capital is a new fund working to 10X small, revenue-generating businesses. Instead of gambling on startups, of which only 5% generate the expected returns, Capacity is focusing on revenue-based investment. Building on already successful, growth-ready companies – businesses with capacity for growth.

Investing in the overlooked and underestimated.

Widgets & Stone helped to create a dynamic logo and identity for the new venture that drew inspiration from the spiraling growth of fractals. A simple radial spinning outward with unlimited potential.