Mary Elizabeth Kaufman had been working as a bespoke travel agent for years with Martha King Travel, but in 2023 she convinced her husband Julian to change careers and join her. The couple decided to brand as their own agency and came to Widgets & Stone for help with a name, visual identity and basic website.

Since the Kaufmans custom design trips for each individual client, the idea of “curating” travel led to an Italian take on the name: Via Curato. A minimal and elegant visual identity grew from the name, designed to let photography of the world’s most beautiful places tell the story. Metallic gold foil on beautiful green, extra thick card stock accentuate the business cards. And the clean and efficient website brings the brand to life.

Visit the website.

Creative Direction: Paul Rustand; Design: Mark Walter, Emily Ricks-Tyree, Dylan Delaney.