Naturally Beautiful

Campaign Design Styles

“City in a Park” is the visibility initiative of Chattanooga Parks & Outdoors. Crafted to promote the City's offerings and to stimulate public engagement, the campaign highlights impressive educational, recreational, and cultural resources and activities (not to mention the staggering volume of beautiful natural spaces) available to Chattanoogans. With its unique integration of built and natural spaces, Chattanooga boasts unrivaled accessibility to some of Tennessee's most beautiful parks and exciting outdoor resources. It's truly a city in a park.

Designer Mark Walter worked closely with consultants and the Parks & Outdoors Department to create a dynamic and flexible design system to communicate the theme.

Art Direction: Mark Walter; Design: Mark Walter; Photography: various.