Silver and Gold
Chattanooga FC 2023 Uniforms
In celebration of Chattanooga Football Club’s fifteenth season, Widgets & Stone created the new kits utilizing design elements that had not been used in the past. A mix of solids, sashes and hoops are highlighted by color and by touches of metallics — either silver or gold.
The primary jersey and alternate goalkeeper jersey shine with metallic gold touches; the secondary kit is understated in silver, and its hairline hoops match the black keeper; the women’s primary, the primary keeper and the 2023 owner’s jersey all have versions of a dynamic sash.
Of course, this third edition of the owner’s jersey has the names of every supporter-owner worked into the sky background — over 3,200 names in all. Making its debut in January, it is the one longsleeve of the set.
Creative Direction: Paul Rustand; Design: Emily Ricks-Tyree, Mark Walter, Brad Dicharry; Photography: Cassidy Dickens (All Trades Creative), Austin Pantaleo.