Twice the Visibility, Twice as Cool.
Adams Litho Plastic Promo
For decades, Adams Litho has been a leader in amazing print quality on the national and even international level. As they expanded their print capabilities with new high tech equipment and partnerships to include printing on plastics, metallics and removable stickers, they looked to promote these products and services to their clients.
Widgets & Stone helped to create a print promotional that showcased their plastic printing products and services. The booklet is printed entirely on plastic – some opaque and some transparent – with a removable Radiant™ window graphic attached.
Witty writing by Adam Haskew and in-store photography by Dotson Commercial provide a great overview of the types of plastic printing Adams can provide. The piece has been popular and successful, getting Adams opportunities with national companies like Carmike Theaters and Publix grocery stores.
The design team also created a email campaign and a short video for Adams site to help push the offerings.
Creative Direction: Paul Rustand; Design Direction: Liz Tapp; Design: Travis Hitchcock; Writing: Adam Haskew; Photography: Dotson Commercial.