Conceptual graphics for a concept brand
Proper Standard is a concept brand in development for outdoor gear and products. We helped to brainstorm possible ways to launch the brand without any products at all by creating a series of potential t-shirt and poster graphics – all inspired by a loose set of ideas from founder Bobby Vannoy.
Creative Direction: Paul Rustand; Designs: Mark Slawson, Travis Hitchcock.
Shirt designs for Charlie’s BBQ & Bakery
Established in Ridgedale, TN in 2018, Charlie’s BBQ & Bakery is a locally owned and operated neighborhood barbecue featuring southern “grandma” styled desserts.
During the COVID lockdowns in 2020, owner Elizabeth St. Clair asked Widgets & Stone to cook up some ideas for t-shirt designs she could use to help the business while the restaurant was closed. Our team was more than happy to help contribute some fun shirt ideas.
Creative Direction: Paul Rustand, George Bairaktaris; Design: Brad Dicharry, Mark Slawson.