After years of experience with Big River Grille, restaurateur Rob Gentry decided to open up The Blue Plate – a modern take on a traditional diner. The fresh and creative menu was complemented by the sleek contemporary interiors designed by architect Roddy Creedon of Allied Architecture. Our team was tasked with developing a logo and identity design that captured the spirit of the place and the food.
Over a period 15 years we created brand design and marketing tools for Chattanooga’s metropolitan diner. As the restaurant grew and changed over the years, so did the branding. Our team designed strategies and messaging for digital, print, photography, interior design and so much more.
Early designs leaned heavily on typography, creating layouts that brought to mind neon signs, city streets, wax paper and diner marquees. When great photography of the food and drinks became available, they became part of the design language of the brand.
In later years, the designs evolved to a condensed version of the type on flat color with halftone patterns, always paired short and clever writing. This style followed the relaunch of The Blue Plate’s bar as a separate, sister establishment: Local 191. It used similar type and half tones, but with complimentary colors.
Creative Direction: Paul Rustand; Design: Brad Dicharry, Joseph Shipp, Travis Hitchcock, Mark Slawson, Liz Tapp, Stephanie Fast; Photography: Grant Dotson, Graham Yelton; Writing: Caleb Ludwick.