Red Jacket

Wine label for a special event

The Swing Ding is not your ordinary tournament golf tournament. Hosted annually by the Lookout Mountain Golf Club, this event has one of the strongest histories of any private club event in the South dating back to 1959. The brainchild of Jack Lupton and John Stout, Sr., the Inaugural Swing Ding was created to be a celebration of life with some golf. The setting couldn’t be better on the Seth Raynor designed golf course and the scenic views of multiple states from most every part of the course. The club transforms for the Swing Ding every year, with multiple family-oriented events, and Bluegrass or Jazz bands performing under the big top over several nights.

In 2012, member Rob Vannoy collaborated with vintner Chris Bratcher to create a special edition wine for the contestants. This year’s theme was based on the famed “Red Jacket” given to tournament winners.

Paul Rustand and Ben Dicks worked up a playful handcrafted label for the wine that celebrates the tournament.

Creative Direction: Paul Rustand; Design: Ben Dicks