Style In Store
Amtico Custom Design Photo Styling & Ad Design
Creating ads that showcase great products isn’t difficult, but what about when those products don’t yet exist? Showing custom flooring designs to interior designers and architects can be tricky. Led by Design Director Mandy Meredith, the Widgets & Stone team worked hand-in-hand with client Mannington Commercial to design a custom floor pattern for their Amtico Collection.
Mandy and Mannington’s Natalie Jones worked together to not only create a floor pattern, but also to select colors and materials, then to assemble it and create a small section of a sample floor. Widgets & Stone then identified a great retail space to photograph in (Amanda Pinson Jewelry) and a great photographer to composite the floor, Dotson Commercial.
The result is a great example of the client’s custom capabilities, as well as a lovely ad.
Creative Direction: Mandy Meredith; Design: Mandy Meredith, Amy Trumbull; Photography: Dotson Commercial.