One Small Step for Design
One slightly bigger step for brand
After seeing very successful sales of several “vintage inspired” collectible tin products, the MoonPie® marketing team thought that its retail packaging might benefit from the same design treatment. With the company’s 100th anniversary approaching, drawing inspiration from the past felt quite appropriate.
But the MoonPie marketing team was also wary about making any redesign too dramatic, as it had seen sales slump years before during a complete design overhaul. They asked Widgets & Stone to create a new look that felt both vintage and similar to what MoonPie® customers were used to seeing on the shelves.
The creative team took small steps to make the design simpler and more historic in feel, while helping take slightly larger steps to advance the overall brand style.
Creatie Direction: Paul Rustand; Design: Travis Hitchcock.