Old School

MoonPie® Collectible Tins

Tractor Supply Co. asked MoonPie® to create a limited edition collectible tin for their stores, and MoonPie Marketing Director Tory Johnston thought that the project called for a vintage design style. Tory recruited the design team at Widgets & Stone to help create a variety of retro-inspired concepts.

The end result was a delightfully simple design that ended up selling like crazy and launching a string of other collectible tin designs for the company.

Creative Direction: Paul Rustand; Design: Ben Dicks, Amy Trumbull Harmon.