Making Play Work

2016 Play & Park Catalog Redesign

Play & Park Structures knows that playgrounds are an integral part of childhood development. The Playcore company strives to provide high quality products that inspire children’s imaginations and creativity through innovation and superior product design.

Play & Park was finding their catalog design had become a little too playful and whimsical, making it a bit difficult for sales people and customers to use.

The Widgets & Stone team, led by Mandy Meredith and Liz Tapp, stepped in to help simplify and clarify the catalog design. A clean and functional system was set in place – letting the playgrounds speak for themselves while information became easier to find and read.

Creative Direction: Mandy Meredith; Design Direction: Liz Tapp; Designers: Amy Harmon, Liz Tapp, Laura Michael; Photography: Play & Park.