Game Changing Technology
GRAIT Golf Concepts
Avid golfer Jim Chapin has spent several years tinkering with a new grip system that can completely change your golf swing. Not only can it add 20-25 yards to your stroke, it can adjust slices or hooks. It has been tested by third parties several times, and Jim has several patents in the works.
As he is pushing to license this technology, he has also engaged Widgets & Stone to help establish a brand identity. These are concepts still in the works for the identity, grips, products and packaging.
Creative Direction: Paul Rustand; Design: Bradley Dicharry, Travis Hitchcock.