Covenant College’s “BUILD: A Covenant Campaign,” was a multi-year, multi-million dollar comprehensive fundraising campaign that financed major campus improvements, strengthened the college’s endowment, and funded student financial aid that began in 2006 and ran through 2013.
The campaign was kicked off with an initial fundraising goal of $31 million over five years. But following swift and significant progress (including the completion of the new Andreas Hall residence hall and Brock Hall, a new academic building), the campaign was extended, with a new eight-year, $53 million goal — a goal that was met.
We worked directly with the President of Covenant College and his development staff to lead the campaign brand, name, messaging, and creative aspects of the campaign while also collaborating with the college’s full marketing team.
Creative Direction: Paul Rustand; Naming: Caleb Ludwick, Todd Lemmon; Design: Paul Rustand; Photography: Dick Lemmon.