Connecting the Dots
Applied Information Brand Design
Applied Information is a leading developer of connected, intelligent transportation system (ITS) solutions designed to improve safety, reliability and mobility. Their Glance Smart City Supervisory System™ allows cities to manage all their traffic and ITS assets on one web-based application. Their focus is in 5 key areas: Traffic Intersections, School Beacons, Parking Guidance System, Mobile Vehicle Assets and ITS devices. AI’s Glance TravelSafely™ smartphone app connects drivers, cyclists and pedestrians for a safer commute.
Creative Director Adam Houston (of Bridge Creative) has been working with Applied Information for years. Having watched AI grow exponentially over that time, he saw the need to take the company’s brand communications and design to the next level — to reflect the new maturity of the business. He asked us to help.
Our designers considered dozens and dozens of potential brand design styles before settling on three key approaches to present to the AI leadership team. The winning style is a visual metaphor of what Applied Information does: capture data from hundreds of thousands of smart devices and connect them to make everyday life better, safer and more effective.
Our solution is built around the theme of “Connecting the Dots” and uses a variety of image styles, patterns and designs made with dots large and small. The result is a diverse and flexible system that allows for integrated brand designs that run the gamut from simply clear to artfully complex.
Creative Direction: Adam Houston; Design Direction: Paul Rustand; Design: Brad Dicharry, Emily Ricks, Mark Walter; Photography: various stock.